Description: Content Marketing Development Assignment Overview The goal of this is to develop 3 separate Content Marketing pieces for the organization of your choice. You must identify the company you choose; provide the goal of the content pieces and the target audience you are speaking to with the content pieces. Your goal is to develop 3 separate pieces of content utilizing to build your companies brand and drive awareness and/or acquisition. Development of Content Calendar.

Choosea Hotel/Resort or Hospitality brand to develop your Content Strategy

• Provid the background, objective of the content pieces and the audience you are directing the pieces.
• You will be required to developa content strategy and build3 separate content pieces.
• The goal of this is to understand the importance of content in driving business and building your brand
• You will be required to developthree different content elements for a hotel, restaurant or travel company.
• The goal of this is to gain understanding of the importance of content in driving business and building your brand.

Possible content pieces that could be developed:

• Video
• Blog Post
• Social Media Post, Digital or Search Ad
• Podcast
• Infographic
• Newsletter
• Email
• Vlog

Deliverable:

• A PowerPoint, Prezi, Keynote document with your Content Strategy outlining the objective, strategy and target audience and the three content pieces you developed. (if you are providing links for the content pieces please be sure they are working.
• Develop3 different content pieces
  • Providea rationale why you chose the content vehicles
• Developa Content Calendar for the three content pieces

Applicable Learning Outcomes:

1. Createand utilize basic social media accounts, apps, tools and platforms.
2. Analyze and evaluate information related to digital marketing and be able to communicate that information with an appropriate business and technical vocabulary.
3. Propose digital marketing strategies that are consistent with organizational objectives.
4. Understanding of online marketing opportunities, and the impact of the Internet on marketing activities

Benefits:

Gain experience in the development of Content Marketing Pieces

Deepen your knowledge and experience with using different digital marketing tactics strategies and tactics.

Utilize your strategic and creative skills to share information.

Utilize your research and analytic skills to determine marketing solutions and strategies.

Resources:Google search, Social Media, Property website,

Content Marketing Assignment Marking Rubric:

Criteria	Marks
Content Development (10 marks for each content piece) Storytelling (4 marks) Messaging (2 marks) Esthetics of the content pieces (4 marks)	/30
Choice of Content Pieces Research (10 marks) Selection Criteria (5 marks) Rationale for chosen content channels (10 marks) Development of Content Calendar (5 marks)	/30
Document Sequence of the document (10 marks) Presentation (5 marks) Spelling and Grammar (5 marks)	/20
Total	/80