Description: Email Marketing Campaign Assignment Overview The goal of this assignment is to develop an email strategy and utilize email marketing to drive awareness and acquisition for your brand.

• Pick one of the following brands and develop an email campaign that will drive event registration and attendance to your business.
• You are required to identify the target audience, develop messaging and offer/incentive to drive email engagement and ultimately registration and attendance to the event.

Deliverable: Presentation format i.e. Prezi, PowerPoint, Keynote

• Email Marketing strategy which outlines your target audience including the number of emails you will send out.
• Your strategy needs to incorporate a Testing Matrix
  • Identify the CTA and Incentive
  • Target audience and rational as to why you chose this audience
  • What are the target audience characteristic?

• You need to develop an Introductory Email that incorporates all the email fundamental and a follow-up and reminder email for those that have registered for the event. (3 separate emails)
• Using HubSpot, MailChimp, Constant Contact or Adobe Spark you will develop the email messaging and creative

Applicable Learning Outcomes:

1. Create and utilize basic social media accounts, apps, tools and platforms.
2. Analyze and evaluate information related to digital marketing and be able to communicate that information with an appropriate business and technical vocabulary.
3. Propose digital marketing strategies that are consistent with organizational objectives.
4. Understanding of online marketing opportunities, and the impact of the Internet on marketing activities

Benefits:

Gain experience using the different email marketing tools(MailChimp, Hubspot, Adobe Spark, Constant Contact)

Deepen your knowledge and experience with using email marketing strategies and tactics on how email marketing can help drive business. Utilize your strategic and creative skills to share information.

Client Selection:

Four Seasons Hotel Mothers Day Event, Starbucks Customer Appreciation Event, AirCanada Vacations launch of new product launch,