Description of market segment

Aged between 34 and 58 

Regular commuters 

Clerical or professional 

Income over $50K 

Moderately price-sensitive but may see higher price as an indicator of quality 

Sensitive to service and quality 

Sensitive to peer influences 

Consider themselves socially and environmentally responsible 

Technologically literate and users of online social media 

Working in businesses within 500 metres of the head office. 

Using above description, what would the digital footprint and engagement journey for this consumer be? And what are the expectations from a business as a consumer?