Description of the selected e-commerce company

Detailed description of the company including the name, type of business, vision and mission. The data and information are accurate and relevant.

(6 Marks)

A three pages write up describing the advantages of e-commerce towards the selected company

Six advantages of e-commerce were described. The literature was supported with three or more in-text referencing.

(12 Marks)

Analysis of the selected company in terms of its web site design (appearance), revenue model, personalisation and global reach.

The analysis was comprehensive and covered 4 of the mentioned areas.

(14 Marks)

Recommended solutions (3 suggestions) to improve the selected company

2-3 feasible recommendations with well-justified solutions.

(14 Marks)

Summary

All the key points of the assignment were summarised.

(4 Marks)