Description Some of the most successful brands seen in social media aren't really brands at all, but are the individuals and musical groups you see above. For this assignment you will select one of the listed musicians and analyze their use of social media in order to discern their strategic purpose. I ask you to focus on the following: an analysis of their message to determine objectives and purpose a determination of which aspects of their message are most successful in terms of meeting any perceived strategic objectives/purposes Musicians on social media have many fans, but music is a business like any other. It is premised upon selling a product (recorded music, concert tickets, licensed products like clothing, fragrances etc.). How does the targeted musician or musical act use social media in order to meet strategic objectives? Are these objectives reproducible by other businesses? Why or why not? That's the goal of this project