Description: While Critical Thinking has philosophical roots, in a workplace or organisations context, it is best defined as "the systematic process of actively and skilfully conceptualising, applying, analysing, synthesising, and or evaluating information gathered from a range of sources including observation, experience, reflection, reasoning, or communication (Ennis, 2015)." In other words, the Critical Thinking process helps organisations and managers in making informed and unbiased decisions based on a range of information and data. In this assessment task, you will be applying the critical thinking process in analysing and evaluating a given business problem and providing recommended solutions. Consider the following scenario; Business and Task Context "Rare Books" is a niche and specialised bookstore that sources and sells old and rare books in their original conditions. The business is located in the CBD and has a dedicated following through loyal clientele from all walks of life. Due to its exclusive business model, the bookstore has been quite famous with most of the clients attracted to it through the word of mouth. There are also occasional orders from overseas However, within the last few years, advent of new digital technologies and innovations such as audio and eBooks have disrupted the market in general. New and significant consumer segments have emerged that prefer to read books on handheld devices and listen to them. In addition, many of the old publications, classics, and a range of other books are being converted in digital format for on-screen reading and downloads. People have a choice to read a book for a small fee or download it for a fraction of the cost of purchasing a hard copy in a digital format that lasts longer then print. While Rare Books specialises in rare copies of some of the most sought-after texts, there is an increasing presence of some of the other international sellers of rare books, who were not local competitors of the business until recently, on the internet and the business turnover has been considerably decreasing. The owner, Khuli Kitaab, or KK as he is famously called, has always believed that holding a rare book or edition in its original condition in hand has its own excitement that is missing from digital books. On the other hand, KK's daughter Nayi Kisht, who has graduated from a prestigious business school in US, is of the opinion that the business should keep pace with the market and changing consumer preferences. The management has identified the problem with their business model and has delegated the Business Manager to evaluate current market conditions and make recommendations to address a fundamental