Description Your mission in the Module 3 project is to analyse the business needs and context, potentially available data and present three business analytics initiatives appropriate for Vera Selection (VS), i.e., your Client from Modules 1 and 2, then specify and evaluate the users' requirements using user stories for a selected initiative.

Specific Requirements

Vera Selection implemented a digital solution consisting of a mobile app and automated some associated business processes. This digital solution has quickly turned into a huge data hub that collects and stores data about their potential and existing customers, their preferences, purchasing behaviours, and experience. Vera Selection also generated unstructured and structured data from various business activities and legacy business information systems. They also access customer reviews and ratings from various social media platforms. You are required to explore and create the potential value of their data to help Vera Selection achieve their business goals of recovering from the pandemic and successfully compete in beyond it, for example through increasing operational efficiency, improving customer satisfaction and retention rate, increasing profits and reputation.

Typical Business Questions include (but not limited to):

What are top selling products/brands in Vera Selection's fashion catalogue?

Who often order their fashion products?

How do customers rate/review Vera Selection's fashion products and services?

What is their experience and satisfaction with other aspects (e.g. store experience, online experience, and app experience)? Assignment Tasks Your tasks include: Part 1: in week 8, develop three business analytics initiatives (proposals) based on the provided background to assist the Client to achieve one or more business goals. Three initiatives and a recommendation(s) are required for A3.P1.