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Descriptive Research Situation 1 hve 3 ideas for a new product for next year, but I can only afford to launch one of them
Descriptive Research Situation 1 hve 3 ideas for a new product for next year, but I can only afford to launch one of them I 'concept test' all 3 ideas: For concept 1, 70% say they "will definitely buy it" For concept 2, 50% say they "will definitely but it" For concept 3, 40% say they "will definitely but it" Can I predict what % of my target will buy it? Explain your answer How are these concept test results useful? which concept is best?
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