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Descriptive statistics are used to describesummarise the characteristics of a sample or data set; this type of statistics can help decision makers understand the collective

Descriptive statistics are used to describe\summarise the characteristics of a sample or data set; this type of statistics can help decision makers understand the collective properties of the elements of a data sample. Managers use descriptive statistics to look at trends, understand relationships between numbers, and make sound business decisions.This essay focuses on this type of descriptive statistics.

Below given is data set Table for this essay

DATA SET

Customer Day Browser Time (min) Pages viewed Amount spent ($)
1 Wed Google Chrome 12 4 52
2 Sat Internet Explorer 13 6 98
3 Sun Safari 9 2 50
4 Fri Google Chrome 8 5 78
5 Mon Firefox 12 6 20
6 Fri Internet Explorer 19 3 90
7 Tue Safari 11 2 100
8 Mon Google Chrome 9 4 103
9 Thur Safari 7 5 52
10 Fri Other 13 6 98
11 Tue Google Chrome 19 2 50
12 Mon Firefox 11 4 78
13 Thur Google Chrome 9 5 20
14 Wed Internet Explorer 7 6 90
15 Sat Safari 13 2 100
16 Fri Google Chrome 20 2 101
17 Sun Firefox 12 4 77
18 Thurs Internet Explorer 10 3 65
19 Sat Safari 9 3 57
20 Tue Other 10 3 99

CASE STUDY OR PROBLEM

Heavenly Chocolates Website Transactions Heavenly Chocolate manufacturers and sells quality chocolate products at its plant and retail stores located in New York. Two years ago, the company developed a website and began selling its products over the Internet. Website sales have exceeded the company's expectations, and management is now considering strategies to increase sales even further. To learn more about the website customers, a sample of 20 Heavenly Chocolate transactions was selected from the previous month's sales. Data shows the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of website pages viewed, and the amount spent by each customer.

MANAGERIAL REPORT

Using the descriptive method , following points need to be addressed.

1. Graphical and numerical summaries for the length of time the shopper spends on the website, the number of pages viewed, and the mean amount spent per transaction. Discuss what can you learn about Heavenly Chocolate's online shoppers from these numerical summaries.

2. Develop a scatter diagram and compute the sample correlation coefficient to explore the relationship between the number of website pages viewed and the amount spent and discuss.

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