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Design a questionnaire for Chefs Charisma, a South Asian restaurant in the Western Sydney region. Saraf, the marketing manager would like to measure her clients
Design a questionnaire for Chefs Charisma, a South Asian restaurant in the Western Sydney region. Saraf, the marketing manager would like to measure her clients satisfaction with the restaurant and their net promoter scores. The main aims of the questionnaire are:
- To gather important personal (demographic) information
- To seek customers evaluation for the restaurants tangible features (e.g., parking areas, dining area, rest rooms, seating arrangements, food presentation, quality of food etc.)
- To collect respondents assessment of the restaurants service (e.g., speed and quality of service, effort towards a special request, making clients feel special, anticipation of customer needs and wants, customers best interest at heart etc.)
- To determine clients net promoter score
We need to use a range of questions - nominal, ordinal, interval and ratio
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