Design a service product based on the following briefing:

Product category: Assignment as a Service

Product marketer: an educational institution of higher learning, such as a University

Core benefits to be offered: facilitation of learning; evaluation of students' learning

Required components of the Service design mix:

Differentiation elements: Features, Customization, Performance, Conformance, Style, Ordering ease, Delivery, Installation, Customer training, Customer consulting, Maintenance and repair, People, Physical Evidence, Process, Brand name.

Determinants of Service Quality (RATER): Reliability, Assurance, Tangibles, Empathy, Responsiveness.