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Design an experiment that minimizes and controls for extraneous variables. List the research problem and objectives of the experiment. Describe using experimental nomenclature (X, O,
- Design an experiment that minimizes and controls for extraneous variables. List the research problem and objectives of the experiment.
- Describe using experimental nomenclature (X, O, R, EG, CG, etc.).
- Select an independent variable and a dependent variable and describe the levels of the independent variable and the measures for the dependent variable.
- List any extraneous variables and be specific about what could happen with these variables to affect your specific experiment. Explain how you would control for the effects these variables may have on your dependent variable (this may affect the experimental design you choose).
- Is your experiment valid? Explain why it is or is not and what could you do to make it a valid experiment?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
