Design an imaginary publicity stunt for your favorite brand or a brand you're interested in. The brand can be for any kind of product. Walk me through what the stunt is and how it's rooted in a coherent narrative that fits with the rest of its marketing message, and explain how your stunt prompts people to want to learn more. Does your publicity stunt fit in with something going on in current events or a social trend? If so, what's the current event or social trend, and how does your stunt fit in with it?  In what way is your stunt original and/or bold? Describe any elements that encourage the audience to interact (e.g., YouTube video, use of a phone app as part of the stunt, etc.). Describe what might go wrong, and what you might do to fix it or to prevent it from happening in the first place.