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Tamimi Markets has a great new customer appreciation program with the name Tamimi Rewards (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How

Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use this data to create value for the firm and consumers? Discuss.

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