Designing and Managing Products thernelves against the competition? Design Mention and discuss a companybrand (other than Applo) that you think is using "design' as a way to diflerantiate themselves. Try to use a difforent company than used in prior section. Altemativey, mention a product that should (or could) be using design as a stratepy. Services Marketing As it relates to the marketing of the offering, what are some of the most important distinctions between marketing a tangble (physical) product as opposed to a service? Discuss in general, Differentiation What are some of the difficultes involved in deferentiating a service vis a tangble product? Branding What are some issues that mank maketers of physical products? Service Quality Model Take a look at the Service-Ouality model as shown on page 201 of the textbook. Using this as a framework, idencty 'Gaps" that you yoursad have expecienced in encountincing survice encountered with that organization. What solitions would you propose to the company, had they asked. Post Sales are marketers using Soclal Media to keop you loyal