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Despite the growing use of technology in the trend towards disintermediation of the personal salesperson in the field of business, personal selling continues to play
Despite the growing use of technology in the trend towards disintermediation of the personal salesperson in the field of business, personal selling continues to play an important role within a company. Define what personal selling consists of, rights and responsibilities of sellers in the business relationship process and what characteristics sellers must have to be successful. Imagine that you are a sales manager for a company that manufactures electric cars and that you take an order from one of your best customers, promising to deliver 50 cars in 60 days to renew your fleet and save fuel costs. You know that due to a production issue, you really won't be able to deliver the carts to you in less than 120 days. You know this may inconvenience your customer, but your manager pressures you to take the order anyway. a. Do you think this would be a lack of ethical attitude? B. What would you do in this situation, tell your customers the truth once the sale is closed, or respect the decision of your superiors? C. Do you think you can find a way to prevent any party from being harmed? D. What do you think would be the consequences and benefits of your decision? Consider personal and business consequences
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