Despite the success of an 9W brands, newly introduced brand extensions are not guaranteed to succeed in the markets in which they compete. An example is Colgate's lasagna brand extension.

Outline the reasons why you believed Colgate's lasagna brand extension failed (15%). Using brand extension theory, what would you have done to ensure thenewly launched brand extension succeeded?

ALAME MEMBUNY OF FRELIGE FUN DE FALDRE Beef Colgate Lasagne MONAL OF FALLE KEEP FRIDG Colgate NETWI 1402