1. Dessislava recently saw an advertisement for a computer camera. She wants to purchase the camera but decides to think about her decision after seeing an ad for a similar item from another company. The advertisement from the competing company can be best described by which of the following terms?

A) action

B) reach

C) noise

D) voice

2) Rosa Anna works on the communications team for Applied Logistics. She recently helped to develop an exciting messaging campaign for a new product the company plans to introduce to the market. Which of the following steps will Rosa Anna most likely be working on next?

A) she will be identifying the appropriate target market for the campaign

B) she will be deciding on the appropriate media for the campaign

C) she will be fine-tuning the creative approach to the campaign

D) she will be drafting the goals of the new campaign