DESTINATION MANAGEMENT PROPOSAL

Make this for our resort business:

- Rationale of the Project

- Significance of the Project

- Philosophy of the Business

the picture below is the details of our resort:

UNIQUE SELLING PREPOSITION As an entrepreneur, it is our job to seek improvements and to provide sufficient products and services. But a wise entrepreneur will always consider the environmental effects the business could cause and give much importance to it for it holds greater value that just profits. The Cute Adventure ParkA=nd Resort will ensure to provide safe stay and will encourage green movements by endorsing tree planting activities to its guest. For every availed service is also equivalent to l seedling. We will also engage in meaningful activities with special causes and will partner with the community to ensure full implementation of the program. The Cute Adventure Park Resort will also provide special promos in connection with our advocacy of running an environmental-friendly business. We will partake in special deals such as raffle promos and every purchased seedling will serve as 1 ticket. To immerse our customers more in our service, we will incorporate exciting prices such as free accommodation a night. We will ensure to have wider audience and will promote our business as well as our advocacies towards a greener stay by posting and engaging customers online. This, together with our passion, will partake to a commitment towards clean and green sustainable business with a purpose. COMPANY DETAILS - Our company was founded in 2019 by a group of entrepreneurs which is us who saw the potential of developing an adventure park and resort that would cater to both local and international tourists. Our company is headquartered in Davao City, Philippines. VISION: enhance the visitor's pleasure and experience. Our resort is dedicated to making this goal a reality in every manner imaginable as we work to become known as the best adventure park and resort in Mindanao. MISSION: provide a oneofakind adventure park and resort experience that is safe, fun, educational and memorable experiences that encourage contact with the natural world. GOAL: Make sure give friendly, real, and enticing service to make the guests feel appreciated. v' Consider the needs of our Visitors and provide thoughtful, personalized touches. / Resolve customer issues MARKET PENETRATION . For this phase, since the resort is already penetrated to the market, we will ensure to maintain our good reviews than to our competitor. . The current markets are customers that resides within Davao City only, all gender from ages 7-80 years old. . The current amenities that they can enjoy from include a wave pool, mini zoo, mini golf course, theme park, and a relaxing coffee shop. . In order to stand out in the market, we will use the combination of aggressive pricing and advertising campaign.PRODUCT DEVELOPMENT . We plan to provide and offer various package deals especially during important seasons such as Christmas season and during summer. . To encourage our existing customer to be our patron, we will offer a reward voucher wherein our loyal customers will get a loyalty card with automatic 10% discount on their fees. . We will also enhance the food and beverage by partnering up with best local food and beverage suppliers. This will support the local econor and for our guests to feel more immersed in the uniqueness of our hotel.MARKET DEVELOPMENT . We will use the social media platform to advertise and promote our service and our hotel. They will have the freedom to choose what kind of accommodation they want since the transaction and bookings will take place online. . Offer cashless payments or online payments and card terminal for their convenience. . We will also invite other schools preferably those located outside the city, specifically, within Region XI to conduct their various team building or retreats in our hotel with coordination to local government officials and community partnerships.DIVERSIFICATIDN 0 We will engage and boost its marketing appeals by catering and hosting community and special events. 0 We will provide new experiences such as tree planting activities. We will also offer special deals such as raffle promos, vouchers, and a chance to win free accommodation a night for two. Every purchased seedling is equivalent to 1 raffle ticket and will serve as the gateway for the free accommodation promo. 0 Since new market and new services will be established, transaction and bookings will be held online through our official page on different online platforms that will be accessible to all customers even those who reside outside the region in the country