DETAILED PORTERS 5 FORCES IN THIS CHART FOR European Champions League

THREAT OF ENTRY Production entails significant economies of sales-minimum efficient scale is large relative to the size of the market Consumers highly value reputation/consumers are brand loyal Access of entrants to key inputs, including technological know-how, raw materials, distribution, and locations Experience curve Network externalities Government protection of incumbents Expectations about post entry competition Supplier Power and Buyer Power The relative concentration of the industry in question, its upstream, and its downstream industries Purchase volume of downstream firms Availability of substitute inputs Relationship-specific investments by the industry and its suppliers Threat of forward integration by suppliers Ability of suppliers to price discriminate