Details of the project are included below:

Each student is required to prepare a marketing plan for the introduction of a new product. Emphasis must be placed upon the relevance of the marketing plan in relation to the product attributes. The following points should be included:

Product

Describe it $-$ include its qualities and uses.

Does it differ from products already available and if so$,$ how much? It this product does not differ from others on the market, describe the unique appeal

Is this product an innovative product? It is it just new to your company?

Pinpoint the product position on the PLC

What is the target market and why?

Prepare a SWOT analysis for your company

Price

What is the selling price?

How was the price determined?

What is your pricing strategy and what are your pricing objectives?

Relate pricing strategies to competition

Relate importance of variability of product demand

Place

Describe channels of distribution strategy

Relate distribution to final retailing and characterize your distribution in relation to selected target markets

Describe how the function of the channel of distribution will be managed.

Promotion

Describe the product's package and brand identification

Describe the promotional mix

How are the firm's promotional objectives to be achieved?

Include an ad sample and package$/$picture layout

Marketing Mix

Summarize how the various elements of th marketing mix have been determined and incorporated to achieve your marketing objectives for this product.