Determine a commercialization strategy for smart warehousing for DHL that will ensure success in its competitive landscape;

a. Technology/competencies: How will you plan the development, validation, and production of your solution

b. Market: How will you get your product/service to market or how will you roll out your business model?

i. Who will you use to determine your user needs?

ii. What is your value proposition?

iii. What is your target market?

iv. What channels will you use to go to market?

v. How will you ensure wider rollout (growth)

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