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Determine brand equity of Apple, Inc. using the FY 2019 SEC filing. See formula below. a.) Net Sales b.) Operating earnings c.) Tax on earnings

Determine brand equity of Apple, Inc. using the FY 2019 SEC filing. See formula below.

a.) Net Sales

b.) Operating earnings

c.) Tax on earnings

d.) Tangible capital

e.) Rate of Return

f.) Intangible earnings

g.) Brand contribution index (40%)

h.) Brand earnings (g * f)

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Determine brand equity of Apple, Inc. using the FY 2019 SEC filing. See formula below. a.) Net Sales b.) Operating earnings c.) Tax on earnings

Determine brand equity of Apple, Inc. using the FY 2019 SEC filing. See formula below. a.) Net Sales b.) Operating earnings c.) Tax on earnings d.) Tangible capital e.) Rate of Return f.) Intangible earnings g.) Brand contribution index (40%) h.) Brand earnings (g * f)

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Determine brand equity of Apple, Inc. using the FY 2019 SEC filing. See formula below.

a.) Net Sales

b.) Operating earnings

c.) Tax on earnings

d.) Tangible capital

e.) Rate of Return

f.) Intangible earnings

g.) Brand contribution index (40%)

h.) Brand earnings (g * f)