Determine how much money AOL spent on direct-response advertising during fiscal year 1996. if yes, how? if no, what additional information do you need and where would you look for such information.

automatically you can open case here America Online, Inc Consolidated Balance Sheets (Amounts in thousands, except share data) June 30, 1996 1995 Assets Current assets: Cash and cash equivalents Short-term investments Trade accounts receivable Other receivables $ 118,421 10,712 42,939 29, 674 68,832 270,578 $45,877 18,672 32,176 11,381 25,527 133, 633 Prepaid expenses and other current assets Total current assets Property and equipment at cost, net 101,277 70,919 Other assets: Product development costs, net Deferred subscriber acquisition costs, net License rights, net 44,330 314,181 4,947 35,878 135, 872 51,691 $ 958,754 18,949 27, 229 5,579 Other assets Deferred income taxes Goodwill, net 9,121 35,627 $4,356 $405,413 Liabilities and Stockholders' Equity Current 1iabilities: S 84,640 23,509 20,021 2,863 105,904 Trade accounts payable Other accrued expenses and liabilities Deferred revenue $ 127,898 37,950 15,719 2,435 289,906 Accrued personnel costs Current portion of long-term debt 2,329 133, 362 Total current liabilities Long-term liabilities : Notes payable Deferred income taxes Other liabilities 17,369 19, 306 135, 872 1,168 35, 627 2,243 39 EAOL Pays a Fine to Settle a Char w AOL to Pay $3.5 Million to Settle x X G asset- Google Search ntent/file?cmd=view&content_id- 2870073 18course id- 94027 1 atically you can open case here Other assets: Product development costs, net Deferred subscriber acquisition costs, net License rights, net 44,330 314,181 4,947 35, 878 135, 872 51,691 958, 754 18,949 77,229 5,579 9,121 Other assets Deferred income taxes Goodwill, net 35,627 54,356 $405,413 $ Liabilities and Stockholders' Equity Current liabilities: Trade accounts payable Other accrued expenses and liabilities Deferred revenue s 105,904 127,898 $ 84,640 23,509 20,021 2,863 2,329 133,362 37,950 15, 719 435 Accrued personnel costs Current portion of long-term debt Total current liabilities 289,906 Long-term liabilities: Notes payable Deferred income taxes Other liabilities 19, 306 135, 872 1,168 446,252 369 , 35, 627 2,243 18, 601 Total liabilities Stockholders' equity: Preferred stock, $.01 par value; 5,000,000 shares authorized, 1,000 shares issued and outstanding 1 at June 30, 1996 Common stock, $.01 par value; 300,000,000 shares authori zed, 92, 626, 000 and 76,728,268 shares issued and outstanding at June 30, 1996 and 1995, respectively Additional paid-in capital Accumulated deficit and 100,000, 000 767 252, 668 (36, 623) 216, 812 $405,413 926 519,342 (7,767) 512,502 958, 754 Total stockholders' equity $ See accompanying notes. 39 automatically you can open case here America Online, Inc Consolidated Balance Sheets (Amounts in thousands, except share data) June 30, 1996 1995 Assets Current assets: Cash and cash equivalents Short-term investments Trade accounts receivable Other receivables $ 118,421 10,712 42,939 29, 674 68,832 270,578 $45,877 18,672 32,176 11,381 25,527 133, 633 Prepaid expenses and other current assets Total current assets Property and equipment at cost, net 101,277 70,919 Other assets: Product development costs, net Deferred subscriber acquisition costs, net License rights, net 44,330 314,181 4,947 35,878 135, 872 51,691 $ 958,754 18,949 27, 229 5,579 Other assets Deferred income taxes Goodwill, net 9,121 35,627 $4,356 $405,413 Liabilities and Stockholders' Equity Current 1iabilities: S 84,640 23,509 20,021 2,863 105,904 Trade accounts payable Other accrued expenses and liabilities Deferred revenue $ 127,898 37,950 15,719 2,435 289,906 Accrued personnel costs Current portion of long-term debt 2,329 133, 362 Total current liabilities Long-term liabilities : Notes payable Deferred income taxes Other liabilities 17,369 19, 306 135, 872 1,168 35, 627 2,243 39 EAOL Pays a Fine to Settle a Char w AOL to Pay $3.5 Million to Settle x X G asset- Google Search ntent/file?cmd=view&content_id- 2870073 18course id- 94027 1 atically you can open case here Other assets: Product development costs, net Deferred subscriber acquisition costs, net License rights, net 44,330 314,181 4,947 35, 878 135, 872 51,691 958, 754 18,949 77,229 5,579 9,121 Other assets Deferred income taxes Goodwill, net 35,627 54,356 $405,413 $ Liabilities and Stockholders' Equity Current liabilities: Trade accounts payable Other accrued expenses and liabilities Deferred revenue s 105,904 127,898 $ 84,640 23,509 20,021 2,863 2,329 133,362 37,950 15, 719 435 Accrued personnel costs Current portion of long-term debt Total current liabilities 289,906 Long-term liabilities: Notes payable Deferred income taxes Other liabilities 19, 306 135, 872 1,168 446,252 369 , 35, 627 2,243 18, 601 Total liabilities Stockholders' equity: Preferred stock, $.01 par value; 5,000,000 shares authorized, 1,000 shares issued and outstanding 1 at June 30, 1996 Common stock, $.01 par value; 300,000,000 shares authori zed, 92, 626, 000 and 76,728,268 shares issued and outstanding at June 30, 1996 and 1995, respectively Additional paid-in capital Accumulated deficit and 100,000, 000 767 252, 668 (36, 623) 216, 812 $405,413 926 519,342 (7,767) 512,502 958, 754 Total stockholders' equity $ See accompanying notes. 39