Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels. Brand: Ford = 0, Chrysler = 1, GM = 2 MPG: 15 MPG = 0, 20 MPG = 1,25 MPG = 2 Horsepower (HP): 100 HP = 0, 150 HP = 1, 200 HP = 2 Price: $18,000 = 0, $21,000 = 1, $24,000 = 2 The nine product profiles ranked below were evaluated by a consumer (15, 20, 25) MPG Trial Price 0 4 (F, C, GM) Brand 1 2 3 4 5 7 (100,150, 200) (18000, 21000, 24000) Power Rank 0 0 0 1 1 2 2 2 1 0 1 1 1 2 0 2 0 2 3 0 1 1 6 2 6 1 9 7 0 2 8 2 2 2. NNHO 8 1 0 5 1 9 2 1 0 Q28. Consider a car currently getting 15 MPG selling for $18,000. If you could increase MPG by 1 mile, how much could you increase the price of the car and keep the car just as attractive to this market segment? O $166.57 $176.47 O $177.78 $186.57 Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels. Brand: Ford = 0, Chrysler = 1, GM = 2 MPG: 15 MPG = 0, 20 MPG = 1,25 MPG = 2 Horsepower (HP): 100 HP = 0, 150 HP = 1, 200 HP = 2 Price: $18,000 = 0, $21,000 = 1, $24,000 = 2 The nine product profiles ranked below were evaluated by a consumer (15, 20, 25) MPG Trial Price 0 4 (F, C, GM) Brand 1 2 3 4 5 7 (100,150, 200) (18000, 21000, 24000) Power Rank 0 0 0 1 1 2 2 2 1 0 1 1 1 2 0 2 0 2 3 0 1 1 6 2 6 1 9 7 0 2 8 2 2 2. NNHO 8 1 0 5 1 9 2 1 0 Q28. Consider a car currently getting 15 MPG selling for $18,000. If you could increase MPG by 1 mile, how much could you increase the price of the car and keep the car just as attractive to this market segment? O $166.57 $176.47 O $177.78 $186.57