Determine the alternatives available for evaluation

HOUSE: SHORT-RUN MANAGERIAL DECISION RAISES A 'HAMLET-LIKE' DILEMMA It was a sunny Monday morning in March 2014. Sameer Sheth, the young and dynamic proprietor of Spark Publishing and Printing House, was engrossed in the proposal his management team had put before him. He was oblivious to both the rising temperature outside and the serene coolness of his spacious, tastefully designed office. This was the first major decision he had been required to make after taking over the reins of the family business from his father in January, barely two months ago. He knew that all eyes would be on him. Apart from the expectations of his employees, he also had the legacy of his father and grandfather to consider. He did not want to fail either. THE BACKGROUND Spark Publishing and Printing House had very humble beginnings. Inspired by the Indian independence movement led by Mahatma Gandhi in the late 1930s, Narottamdas Sheth established Spark Printing Press, a small operation, near his mansion in Ahmadabad, in the western Indian state of Gujarat. Though he had a degree in English Literature from England, the political environment in India prompted him to start a Gujarati daily, NavoAwwj. After independence, Narottamdas continued publishing the daily and also introduced an English monthly magazine called Spark. His untimely death forced his only son, Sudhir Sheth, to quit his studies in England and take on the responsibilities of the business. Sudhir had inherited his father's business acumen. He ventured into publishing, and Spark Printing Press became Spark Publishing and Printing House (SPPH). The business expanded as SPPH began publishing academic literature, technical manuals, religious publications and books by reputed authors. In the publishing world, SPPH became a well-known name. Sudhir had one regret - that he had to discontinue the daily and the magazine his father had started as both had become uneconomical in the new business model. Sudhir divided the business into two departments, one of which was Publishing and the other, Printing and Distribution. The Publishing Department handled negotiations, editorial responsibilities and design while the Printing and Distribution Department (P&D) dealt with the printing, binding and distribution of published material. He had modernized the printing department with the acquisition of a state-of-the-art printing machine at a cost of INR 2,000,000. When his son Sameer returned from the United States with a management degree from a prestigious institute, Sudhir decided to hand over the reins of the business to him. After a long Prepared by Dr. Shruti Dave, Research Associate under the guidance of Prof Rajendra Patel, Indian Institute of Management, Ahmedabad. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of\fSameer called for the previous year's financial performance data (see Exhibit 1). With the required figures at his disposal, he began analyzing the likely effect of the proposal on the financials of the firm. He also had to consider the following information in making any decision on the possible closure of the P&D Department: 1. From the PAD staff, Manek and Hiralal had been with the firm for almost 35 years. They were due for retirement and would be entitled to collect on the firm's Employee Pension Plan in two years. If he decided in favor of closing the department, Sameer intended to give each of them a pension equivalent to their present salary of INR 2,000 per month until they became eligible for their pension. Two specialist staff of the P&D department would have to be retained at their present salary of INR 4,000 per month in order to coordinate the work with FPP. 2. The position of Publishing Department manager was likely to fall vacant. Sameer decided to appoint Ashwin, the manager of the P&D Department, to that post. Though Ashwin had not formally accepted the position, Sameer believed he would not oppose the transfer as the manager of the Publishing Department was earning INR 6,500 per month, which was more than Ashwin's current salary of INK 6,000 per month. 3. The rest of the staff would have to be laid off. They were all contractual appointments. According to the terms of their contracts, the firm would have to pay them 15 months' salary as retrenchment compensation. 4. The P&D Department had a stock of printing material worth INR 90,000. FPP was prepared to purchase the stock for INR 88,000. For the rest of the material it required, SPPH had entered into an agreement with the supplier to ensure uninterrupted delivery. The agreement included a cancellation penalty equivalent to 10% of the value of supplies cancelled. 5. Depreciation expense included depreciation on machinery with an original cost of INK 2,000,000. The machine had been purchased 18 years earlier and had an economic life of 20 years; depreciation had been calculated on straight line method (SLM) basis. It could be sold at scrap value, resulting in a loss of INR 75,000. 6. Depreciation on a distribution vehicle owned by the P&D Department was calculated on written down value (WDV) basis. The written down value of the vehicle was INR 200,000. FPP was prepared to pay INK 100,000 for the vehicle but Sameer was more inclined to hold on to it for the company's general use. 7. General overhead costs were head office costs allocated on the basis of the area occupied by each department. Closing the P&D Department would make it possible to rent out the space it occupied for INK 5,000 per month. 8. The P&D department had a five-year lease on a warehouse, with three years left on the lease. Since it was not possible to cancel the lease, Sameer was left with two options if he decided to close the department. He could use the PAD warehouse for the Publishing Department and terminate its lease on the warehouse it was currently using. Since theFor the exclusive use of L. Romano, 2021. A of 5 A0TOO warehouse being used by the Publishing Department was rented on a yearly basis, the firm could save on the rent of that warehouse. The other option was to sublease the P&D warehouse for INK 3,000 per month. 9. Other operating expenses included the administration and selling costs of the department. In case of a temporary closure, expenses worth INR 15,000 would be unavoidable, but the firm would not incur the rest of the expenses. Sameer had asked FPP to give him a week to think about their proposal Privately, he wanted to outsource the P&D Department for one year but he knew that his final decision would depend on the relevant cost analysis and the figures it showed.For the exclusive use of L. Romano, 2021. 5 of 5 EXHIBIT I: COST STATEMENT FOR THE YEAR 2013' (in INR) Printing and SN Cost Particulars Publishing Distribution Department Department Salary & Wages 340,000 288,000 2 Material & Supplies 170,000 340,000 Depreciation 115,000 150,000 4 Allocated General Overheads 85,000 115,000 5 Warehouse Rent 42,000 48,000 Other Operating Expenses 96,000 79,000 Total Expenses 848,000 1,020,000 "Summary of the cost statement of the Publishing Department and the Printing and Distribution Department for the year ending December 2013. Source: Case writers