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Determine the market potential for a product that has 20 million prospective buyers who purchase an average of 2 per year and price averages $50.
- Determine the market potential for a product that has 20 million prospective buyers who purchase an average of 2 per year and price averages $50. How many units must a company sell if it desires a 10% share of this market?
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Principles Of Marketing
Authors: Gary Armstrong
19th Global Edition
1292449365, 978-1292449364
