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Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the chart below.
Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the chart below. Which company is performing better? Hint: See the Marketing Profitability Metrics section of Appendix 3 in your textbook. Fill in the table below. (Round the NMC to the nearest dollar and all other values to the nearest whole number.) performs more efficiently. Company A Company B
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