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Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the table below.
Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the table below. Which company is performing better? Company A $2,500,000 $600,000 $300,000 Net sales Cost of goods sold Sales expenses Fill in the table below. (Round to the nearest whole number.) NMC Marketing ROS Marketing ROI Company A $1,600,000 64% Company B 700,000 $325,000 $150,000 Company B $ 225,000 32% %
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