Determine the purchase decision process for the buyer of your company's product. Draft 1 Marketing Environment Buyer Behavior What is the purchase process for your company's product? Is it B2C or B2B? What stages of the buying process are most critical for the buyers of your product and why? What are the strongest buying influences on the purchasers of your company's product, and how can you use an understanding of those influences on your buyers to a strategic advantage? Where does your company's product fall on the diffusion of innovation curve, and what are the strategic implications of this on the marketing of your company's product? Reference your textbook and conduct research using at least three additional authoritative sources from the DeVry Library