Christian inherited money and decided to start his own Food Take Away Business in the suburbs of Johannesburg. The menu includes basic fast foods and some groceries. He is new in the business world, but he knows that he can increase his sales when doing proper marketing and investing in the local community as they are the ones that will invest in his business. The only problem is that they do not know about his business and what his business has to offer. While compiling his budget, Christian set aside some money for the marketing. However, he does not know the different options that are available to him as he is starting small and wants to increase his market share within his community first, and should it be successful, he will then start branching out and consider going nationally with his venture.

Provide a brief description of how Christian can use each of the 7 promotional mix elements.