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Provide your own detailed plan for marketing and advertising the hotel services, specifying the Internet marketing technologies that you would like to employ. Search online specific marketing metrics used for the hotel industry and explain how would you employ those metrics to promote the marketing campaign for your hotel. c. Propose a detailed mobile marketing campaign and explain how would you use the following marketing metrics: fan acquisition, engagement, amplification, community and brand strength to improve your mobile marketing campaign. Total Points Part 2: In this section we will review some of the ethical, social and political issues with e-Commerce. Develop a list of privacy protection features that should be present if a website is serious about protecting privacy. Then, visit at least four wellknown websites and examine their privacy policies. Write a report that rates each ofthe websites on the criteria you have developed. Enumerate, briefly explain and exemplify the basic principles of ethics? c. Define universalism, slippery slope, the New York Times test, and the social contract rule as they apply to ethics. Make sure you provide a list of references of the resources you read. [ Total Points [ Part 1: Assume you just got a new job as the e-Commerce marketing/advertising Director for a company that provides hotel services. As you prepare your response to the problems below, you synthesize information to provide an essay on the following