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Develop a 3 5 0 - word business brief, making recommendations for the website and mobile aspects of your Client Company s digital marketing plan
Develop a word business brief, making recommendations for the website and mobile aspects of your Client Companys digital marketing plan the garage door company, American Eagle Overhead Doors
Major sections of your business brief should include:
a Website recommendations eg design, customer service functions, etc. and an explanation of why each of the website element recommendations are important for this company.
b Mobilecompatible website recommendations This section will address recommendations pertaining to the user experience when accessing the companys website via a smartphone. Be sure to explain why each of the mobile site design recommendations are important for this company.
c Mobile app Is a mobile app recommended for the client? Why or why not? If recommending a mobile app, be sure to explain what value an app will provide to target customers that a mobilecompatible website cannot. Make sure your recommendations are appropriate for the Client Company in terms of financial feasibility and ability to implement and maintain.
d Thirdparty mobile solutions Some industries are served by thirdparty companies who have developed specialized software that meets the needs of both clients and company.
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