Develop a 5-page condensed marketing plan for Madagascar Come up with a product or a service which will address and satisfy the consumer market's need/gap successfully in the country Madagascar. Remember: The plan must be ACTION ORIENTED! Marketing plan guide Front page (guideline - not part of the 5 page limit) Executive Summary (guideline - small paragraph) 1) Market Analysis (guideline - 1 page) 1.1 Business Environment analysis (Shortly - Just highlight the key challenges/issues in each underlying section) 1.1.1 Political/Legal/Institutional Environments 1.1.2 Economic Environment (Conditions and Trends) 1.1.3 Social and Cultural Environment (Factors and Trends) 1.1.4 Technological Environment (Factors and Trends) 1.1.5 Physical Environment (Infrastructure Indicators) 2 Product Description (guideline - provide a detailed product or service description) The product or service idea that was chosen to satisfy an existing need or address a specific problem in Madagascar needs to be explained and motivated. (Page 3 of 4) 3 RECOMMENDED MARKETING STRATEGY (guideline - 1 paragraph) 4 MARKETING MIX STRATEGIES AND TACTICS (guideline - 3 to 4 pages) 4.1 Product or Service Strategy 4.2 Place (Distribution) Strategy 4.3 Price Strategy Structure 4.4 Promotion Strategy Marking Rubric MARKS NO TES Originality This has to be thorough 10 10 REQUIREMENT 1. Front page and introduction 2. Market analysis regarding existing competitive businesses in the relevant area. Business environment analysis 4. Product description 5. Marketing mix strategies and tactics Technical layout and execution Theory and practical application Strategic creativity Practical application Quality of assignment regarding technical aspects 10 10 20 15 7. 15 References and general flow of the presentation TOTAL 100 Develop a 5-page condensed marketing plan for Madagascar Come up with a product or a service which will address and satisfy the consumer market's need/gap successfully in the country Madagascar. Remember: The plan must be ACTION ORIENTED! Marketing plan guide Front page (guideline - not part of the 5 page limit) Executive Summary (guideline - small paragraph) 1) Market Analysis (guideline - 1 page) 1.1 Business Environment analysis (Shortly - Just highlight the key challenges/issues in each underlying section) 1.1.1 Political/Legal/Institutional Environments 1.1.2 Economic Environment (Conditions and Trends) 1.1.3 Social and Cultural Environment (Factors and Trends) 1.1.4 Technological Environment (Factors and Trends) 1.1.5 Physical Environment (Infrastructure Indicators) 2 Product Description (guideline - provide a detailed product or service description) The product or service idea that was chosen to satisfy an existing need or address a specific problem in Madagascar needs to be explained and motivated. (Page 3 of 4) 3 RECOMMENDED MARKETING STRATEGY (guideline - 1 paragraph) 4 MARKETING MIX STRATEGIES AND TACTICS (guideline - 3 to 4 pages) 4.1 Product or Service Strategy 4.2 Place (Distribution) Strategy 4.3 Price Strategy Structure 4.4 Promotion Strategy Marking Rubric MARKS NO TES Originality This has to be thorough 10 10 REQUIREMENT 1. Front page and introduction 2. Market analysis regarding existing competitive businesses in the relevant area. Business environment analysis 4. Product description 5. Marketing mix strategies and tactics Technical layout and execution Theory and practical application Strategic creativity Practical application Quality of assignment regarding technical aspects 10 10 20 15 7. 15 References and general flow of the presentation TOTAL 100