Develop a business memo and detailed analysis of Sunny's career options based on the circumstances. Kindly provide calculations and qualitative considerations for each option. At the end of this business memo, make a summary to provide insights on the best options to take.

• Identify all significant issues presented with the Topic below.

Discuss the business environment and the company's strengths and weaknesses.

Discuss the qualitative and quantitative side of the job opportunities available.

Discuss the quantitative and qualitative considerations for pursuing the travel agency business and Develop calculations including various advertising options.

Present the difference between ownership and rental of the billboard, both quantitative and qualitative.

Develop a general accounting advice based on accuracy and detailed explanation of the requested accounting concepts.

Develop Debt and equity decisions and offerings available.

Recommend reasonable and realistic to the user.

Conclude by summarizing the topic with noted any additional questions that may have been outstanding.

TOPIC: Sunny Vacations

Sunny, who graduated from college last year with a Bachelor of Business Administration degree

with a Marketing concentration, is at a career crossroad. Last year, after some job hunting,

Sunny managed to get a job as a marketing assistant for a prominent realtor in the area, Diane.

With a colourful, outgoing personality, Sunny was a natural fit to host home viewings and even

going door-to-door talking to homeowners, brochures in hand.

Diane quickly realized that Sunny was a bigger help to her than anyone she had hired before

and bumped up his compensation from an hourly minimum wage to $28,000 a year (they

agreed on about twenty-four hours a week, mostly on weekends). Sunny believes he can earn

$50,000 a year working full-time in real estate, but that would be long, slow climb up- perhaps

over five years.

Diane also reimburses Sunny for his driving at the prescribed CRA rate (61 per kilometre for

the first 5,000 kilometres driven in 2022). While Sunny has strictly tracked his kilometres driven

for work purposes in the past, he has been a bit concerned about the rising fuel and vehicle

maintenance costs. He is wondering if he should add some of his personal driving to the weekly

mileage totals he reports to Diane- she doesn't really ask for details and he does tend to talk

about her new listings quite a bit outside of work hours. For instance, he discussed juicy details

of specific buyers and sellers with his friends at a busy birthday party last Tuesday.

Sunny is considering taking a second job which would pay him $17 an hour for six hours of work

per day, four weekdays per week. While this would mean immediate cash in his pocket (he is

currently living paycheck to paycheck), the job doesn't really relate to his career, nor does it

have potential for promotion in the field (waste management). Due to his tight cash situation,

Sunny was about to accept the job on the spot after calling the number his friend had given

him. However, he decided to hold off for a bit as the manager wanted him to start this week,

which would conflict with his scheduled hangout with friends.

Sunny is also considering his own start-up, a travel agency business. While scheduling a family

vacation at age 15 (his parents were swamped with their bakery business at the time), Sunny

realized he had a natural knack for booking flights, applying for tourist visas, researching the

best resort deals, etc. He managed to negotiate his way to such a great and affordable trip that

his parents and sister insisted that he plan all their vacations each year. Furthermore, his uncles

and aunties also insisted on getting his help!

Sunny believes he can finally monetize on his abilities. With $3,000 worth of one-time

advertising (brochures and social media ads), Sunny estimates that he can book $200,000 worth

of vacation activity in his first year. From this, he can charge a fee of 5%. While this wouldn't

mean much money immediately, especially considering he would be spending about ten hours

a week on the business, Sunny does believe he can double the $200,000 number in the second

year once word-of-mouth really kicks in.

Then, he would be in a position to raise the fee to 6% and benefit from 10% year-over-year

growth for three years. After that, the fee would be raised to 7% at that point with flat

revenues for the following five years. He has run some rough numbers and believes business

expenses (mostly car-related) can be held to only 12% of business revenues with this plan- he

hasn't considered borrowing costs yet, though. Luckily, Sunny has no student loan debt and

pays a very low monthly rent to his parents. However, that could change if he decides to start

his own business- he has talked to his bank and was offered a $15,000 line-of-credit at a 7.05%

annual rate. He believes that, if needed, he can renegotiate the line-of-credit to $25,000, but

maybe with an 8% interest rate.

Another option is to advertise more aggressively. Sunny is thinking about renting a billboard for

$500 per month at a busy corner in town (the initial sign would have a $2,000 upfront cost).

With the billboard, Sunny anticipates his projections getting boosted by 50% (same fee

percentages) over the next decade. There is also the option of buying the billboard outright for

$20,000. Sunny believes the billboard will last ten years with yearly maintenance of $1,000- he

isn't sure how expensing an asset such as this works.

Sunny isn't great with projections and numbers, so he is asking you for help in deciding if this

business is lucrative enough to pursue. He is also wondering about the importance about

maintaining accurate records in general. He doesn't really know much about accounting, so he

wants some quick advice on journal entries, T-accounts, and the like.

Sunny is thinking of one final consideration- bringing in a business partner who is willing to

cover the costs of the billboard in exchange for a 25% share in his business. His friend, Nina

studied accounting and he would be willing to give her a 33.3% share if she took care of all

accounting/finance tasks along with the billboard. Sunny hasn't mentioned this idea to her yet he

wants your thoughts first.

Sunny wants specific advice on what he should do. If it is a good idea to pursue the Sunny

Vacations business, he wants detailed advice on business strategy, financing, ethical

considerations, etc. He is open to advice beyond what is discussed in this case, but it should be

relevant to his situation.