Develop a communication plan for a healthcare or related organization. Identify the program that can be offered to the external and internal stakeholders., for wellness clinic. You will then develop a plan to communicate this to them. A communication plan defines the approach that a program will use to communicate with its stakeholders. It helps ensure systematic information sharing and two-way communication.

 

There are nine steps that you will need to address in your plan.  You will need to include all 9 elements and may have to specify for some steps, what you will do for the external stakeholders and internal stakeholders.  The 9 elements are

1. Identify your objectives -Sexual Health Clinics- Promoting general wellness
2. Choose your target audiences- Youth & Elderly
3. Design your key messages- Preventative and Education measures, HIV, HPV, Herpes, and Hepatitis, Signs and symptoms.
4. Select your communication methods
5. Plan for two-way communication
6. Establish your time frame
7. Draft a budget
8. Implement the plan
9. Monitor the results and look for ways to improve 

Use this temple as a reference https://www.crs.org/sites/default/files/crs-files/communication-toolbox-template-develop-a-communication-plan.pdf

 

Step 1: Identify your objectives

 

What is your purpose for communication key program messages? What do you want to accomplish?

 

1. Which geographic areas do you want to receive your messages? (Are there any areas that should not receive the messages?)

 

Step 2: Choose your target audiences

Who needs to know details about your program? Be specific as possible-will these audiences help to achieve your objectives?)

 

Step 3: Design your key messages

1. What are the key messages you want to communicate to each audience?
2. It may help to ask yourself:
   • What questions do people ask staff during field visits?

 

• What do people need to understand in order for the program to succeed?

 

• What would you want to know about the program if you lived in the community?

 

1. Is there any information that should not be shared, given the context?

 

Step 4: Select your communication methods

1. What methods will you use to communicate the messages to the target audience?

 

1. How will each method work?

 

1. Do the selected methods pose any risks to staff or community members?

 

Step 5: Plan for two-way communication

1. Which of your communication methods allow dialogue with the community and opportunities for feedback?

 

1. How will field staff collect and document feedback?

 

1. How will program managers receive the feedback? How often?

 

1. How will the program communicate its response to the community?

 

Step 6: Establish your time frame

1. What are the key activities in your program? Which ones need to be preceded by information sharing?

 

1. When will you share updates with the different audiences?

 

Step 7: Draft a budget

1. What is your budget? Can costs be integrated into program budgets as the program budgets are developed?

 

1. How much do you expect your plan will cost?

 

Example

 

Step 8: Implement the plan

1. What key activities will you need to complete in order to roll out this communication plan?
2. Do certain target groups need to be informed before others?
3. Who will take the lead for each? Think about who is responsible for
   • Managing the communication plan and sustaining the approach
   • Developing communication materials
   • Sharing messages with communities and gathering feedback
   • Communication with other stakeholders
   • Reviewing whether the communication approach is effective.