Develop a Competitive Matrix for Coca-Cola. Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM and EFE. Include both the EFE and CPM charts into our discussion forum with you written explanation. You don't need to describe everything, rather focus on outliers--meaning, anything that stands out--good, bad, odd, etc.