Develop a Complete Strategic Plan:Chaeban Ice Cream:

Chaeban Ice Cream is the first super-premium, made-from-scratch hard ice cream shop in Winnipeg, Manitoba which has been in business for five years. It is owned and operated by business partners, Joseph, who is a dairy scientist, together with his wife, Zainab and a third business partner, Darryl. Despite opening its 30-seater ice cream shop on the first day of winter in 2017, the ice cream shop received a good response from the local neighborhood.

Objectives of the assignment: Issue: Struggling with sales dip in the winter

Identifying this issue will drive the strategies that Chaeban ice cream will develop and pursue.

Intellectual Capital Assessment

Describe the type of intellectual capital Chaeban Ice Cream have and what is needed to have success with Strategic plan.

*describe 5 core team of Chaeban Ice Cream

Dairy Scientist

Quality Assurance Manager

Logistics

Three elements:

Human Capital, Structural capital, relational (customer) capital

Chaeban Ice Cream Strategy and Objectives:

Clearly state what Chaeban Ice Cream strategy is. This is the summary of all previous assessment and analysis in this plan. Here is where Chaeban Ice Cream strategy will show how will be successful. What is the market it will focus on and note what is required for the plan to be successful based on analysis conducted in this plan? The analysis is based on below criteria:

Strategic Objectives (Financial)

Increase sales growth 6 percent to 8 percent and accelerate core net earnings growth from 13 percent

to 15 percent per share in each of the next 5 years.

Strategic Objectives (Nonfinancial)

We want to be the top-ranked supplier to our customers.

Strategy: INCREASE BRAND VALUE

1. Promotions in the Winter (objective is to boost sales)
2. Social Procurement to create value for the company ( leaning towards becoming a social enterprise)
3. Getting buy-in from more retailers
4. Increasing variety (add product line)
5. Participate in more food conferences

Strategies in the winter such as boosting sales cheese, home deliveries (low cost deliveries?), increased indoor capacity, introduce new flavors to get interests of customers, promoting sustainability

Objectives? Earn loyalty, Brand differentiation, improve competitive position