Develop a IFAS table based on the Strengths and Weaknesses of Harley Davidson. This table will be based on your answer in the previous question. Attach the table, if you prefer as it may be easier to attach a word doc.

My answer from the previous question -

Harley Davidson's strengths are as follows:

Strong brand image in the market:

This is one of HD's greatest strengths since brand image is the image of the firm that customers have in their minds. Some individuals may hear the word HD and immediately realize that it is a bike brand, and they will recognize its emblem anyplace they see it.

Financial strength:

Finance is critical to the success of any business. It is similar to blood in the body. HD has a substantial financial resource. In 2018, the corporation recorded $5.7 billion in total revenues, up from $5.64 billion in 2017.As a result, the company is profitable, which strengthens HD's financial position.

Loyal customer base:

Company Has a strong following among bikers and explorers. Customers that ride HD bikes are extremely devoted to the brand. The bike reflects the customer's socioeconomic level and lifestyle. Company also ensures that its customers remain loyal, which is why it creates models that are powerful and meet the wants of its customers.

Global presence:

The name HD has spread all across the world. The company operates in over 60 countries. HD's global presence assists it in increasing its market share and client base.

Cult brand:

On social media, there are blogs and HD community groups where consumers may share their experiences, photographs, and videos. This brand has become a commercial cult.

Weaknesses of HD are:

Limited business:

The company specializes on automobiles, particularly motorcycles. The company has suffered from a restricted product mix. There are few goods that can assist the company in entering new markets.

Limited manufacturing facility:

Despite the fact that the corporation operates in over 60 countries, its production facilities are restricted. Wisconsin, Kansas City, Brazil, and Bawal, India are all locations for the company. This demonstrates that the Company must rely on these assets to fulfill worldwide demand. This may increase business costs since supplier costs may rise as a result of delivering its goods to multiple nations.

Over dependence on US market:

The company has mostly targeted the US market. The majority of its sales originate from North America, although the market is becoming saturated as other companies compete. The HD brand suffers from overdependence and a lack of emphasis in other markets.