Develop a macro-environmental analysis

Conduct a competitive analysis

Construct and complete a customer analysis

Competitive Market Analysis

This week, you will submit your Competitive Market Analysison the company you chose in Week 1. which was bath & beyond You only need to provide this portion of your paper this week. This analysis should be complete with macro-environmental, competitive, and consumer analyses.

• Macro-Environmental Analysis
• This section of your paper should include a detailed PEST analysis and a Five Forces analysis, in which you capture competitors in the five forces areas
• Consumer Analysis
  • Conduct a consumer analysis by answering the key questions
    • Who is the buyer?
    • What is the buyer looking for?
    • When will the buyer buy or use your product?
    • Why is there a need for your product?
    • Where does the buyer shop?
    • How will they use your product?
  • Also, provide the types of research methods you will conduct to seek out your customers. Provide examples of what the research would include
• Competitor Analysis
  • Identify one "good" competitor. What makes him or her a good competitor?
  • Identify one "bad" competitor. What makes him or her a bad competitor?
  • Using evidence to support notions, discuss the competitor's marketing mix and how you can use it to find areas of vulnerability
• Justify your Competitive Market Analysis with research and examples