develop a marketing plan, where you will apply marketing objectives and strategies that you have learned, for your company in the upcoming year of 2021. Cheesecake Factory will be opening its second restaurant location in Toronto, located in Eaton Centre. The popular American eatery will be sprawled over 10,000 square feet, have two covered patios and feature the same 250 item menu. The anticipated date of opening is Spring 2021.

Marketing Strategies for upcoming year (2021) /25 marks List five marketing goals that your company will accomplish for next year (one year). (Goals should be written in the SMART format (i.e. our goal is to increase our market share for leisure travelers by 20% at our hotel by creating a "stay and play package" and marketing it on our brand website) For each marketing goal, list tactics on how you will achieve your goal Which marketing channels you will integrate into your goals to help you achieve them? (i.e. content marketing, blogs, email marketing etc.)

Marketing Program /8 marks Explain how you will position your product or service using the marketing mix (4 P's - Product, Place, Price and Promotion)