Develop a memorable moment for the consumer. Provide a high quality engagement that allows for open conversation through an experiential event. Be sure to provide this event to a specific target market. Consider what experiential events you have attended and how it made you feel. How did that company instill emotion into the experience that made it memorable? A favorite experiential event is the VIP night at the Toronto Car Show. It allows you to see the new line of cars for the upcoming year in an upscale environment. The event allows for interactive association by including, meet the designer, sitting in the car, be with other car lovers, all while enjoying hors d'oeuvres, drinks and entertainment. A perfect environment for a luxury car lover that drives them to purchase their next vehicle. 1. Give a description of the event, the target market and the objective statement. 2. Explain positioning in the market place by looking at the price of the product compared to the competition, quality of the product, length of time it stays with the consumer. 3. Name two-way communication that works for this event. What message is the company sharing? 4. How does this event engage with their target market? 5. How can you make this event personal for each attendee? What is the client/consumer take a way?