Question
Develop a new and innovative sub-brand and product for Munchy's with the theme of post-Covid-19 by providing the sub-brand name and product descriptions. Next, provide
Develop a new and innovative sub-brand and product for Munchy's with the theme of post-Covid-19 by providing the sub-brand name and product descriptions. Next, provide a new product marketing mix, unique selling point, and SWOT analysis for that sub-brand/product.
*The new sub-brand/product should attach and rationalize with brand value, brand identity, and brand personality of Munchy's.
Step by Step Solution
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Step: 1
Munchys Rethink Savoring the New Normal SubBrand Name Munchys Rethink Product Description Munchys Rethink offers a line of premium snacks designed for the postCovid19 world emphasizing mindfulness hea...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
