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Develop a new product line or brand extension for BMW. Research the company and its product offerings. Questions: What are your marketing objectives? What

Develop a new product line or brand extension for BMW.

Research the company and its product offerings.

Questions:

What are your marketing objectives?

What market do you serve? Who are your customers?

Please remember to document where you get your information as you work on your marketing plan!

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Marketing Objectives 1 Expand BMWs market reach by targeting younger demographic s... blur-text-image

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