develop a Perceptual Map bank of america using the below diagrams

summarize the below information and how it influences the bank of america's strategy choices.

Assess whether your brand's location in the matrix is ideal, especially relative to competitors. That is, consider whether your brand's position, as perceived by consumers, offers unique value.

Reposition your brand's offering as needed to shift consumers' perceptions of the brand to a location that provides a competitive advantage over rival brands.

255' 255 I Perceptual Map 257 1 In this Template's Perceptual Map, you may include for up to 10 product categories. 258 )C2 Enter in the X axis and Y axis dimensions. For example, if developing a map for frozen foods your X axis could range from "low calorie" to "high calorie," while the Y axis ranges from "low cost" to "high cost. " Enter in the products you wish to compare (up to 10); in the example, these products would be different brands of frozen foods available for purchase. After entering in the products, rate each factor on a scale of 1 to 9. In our example, extremely low calorie would receive a score of 1 or 2, and likewise extremely high calorie should receive a score of 8 or 9. To enhance this analysis, you could mentally draw a line (or two lines) of best fit (through products) and identify areas along the line that do not have (in this example) frozen food products near the line. In this analysis, blank areas of the map are typically the most advantageous for new product creation. Any products that fall well above or below the line, may be over or under serving customers and should be examined closely. Do not blindly follow this rule of thumb however since, for example, a very expensive product may be well off the projected best t line and yet serve its small customer base quite well. You may with this Template wish to develop several perceptual maps changing your X and Y dimensions. For example, if you are a large food processor, you could examine frozen foods on dimensions other than the ones used here, or you could examine dairy products or any other related products. Simply cut and paste your existing map into Power Point then enter your data for a new map. .-....-..... n.-...-.-.... I