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Develop A Product As a group decide what the product or service is that you are going to work on a marketing plan over the
Develop A Product As a group decide what the product or service is that you are going to work on a marketing plan over the semester. In your submission explain the product or service and how you would articulate the brand image. Assignment Develop a Pricing Strategy Over the past several classes, we have spent time on Product, Pricing and market segmentation. You now have the tools to complete the next phase of your semester-long marketing project. For the next segment of your project, your group will need to develop the pricing strategy for your product or service. This pricing strategy will require you to begin analyzing the target market you are proposing to focus on as we discussed in our last class. Your analysis and recommendation should include references to the strategies and tools discussed in class for pricing and segmentation. Where appropriate, using a perceptual map can provide analytical insight into how your group proposes positioning your product/service and the role that pricing will play in this positioning statement. The target market segmentation will continue to develop in future stages of this project. There will be no lecture the week of October 16th; please use the scheduled
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