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Develop a semantic differential scale, with at least three items, that can measure the profile of the Longhorn Steakhouse restaurant. Next, develop a Likert-type scale
Develop a semantic differential scale, with at least three items, that can measure the profile of the Longhorn Steakhouse restaurant. Next, develop a Likert-type scale with at least three items (similar to the semantic differential scale) that can measure the profile of the Longhorn Steakhouse restaurant. (marketing not accounting)
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