develop a set of added measures of performance (KPIs) and a set of added measures of performance for either asset impairment or revenue recognition. These KPIs may be based on data not commonly included in financial reporting, may be drawn from either quantitative or qualitative data, and may focus on either diagnostic or predictive analytics.

Guidance:

• Use traditional ratios like the return on asset ratio, asset turnover, profit margin, etc...
• Highlight intangible assets such as brands, trademarks, etc...
• What is the aim of your added measures of performance?