Develop a short analysis of how Starbucks has developed its corporate image to combat each of these threats. E.g. every customer-based company attempts to develop a strong brand image (Branding) to shield itself from competitors and to build customer loyalty. What has been Starbucks' strategy along these lines and how well has it worked? For evidence use its stock valuation over time relative to market averages from 2014 to April 12, 2018, relative to a market average such as the S&P 500