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Develop a strategic cost management plan for PepsiCo, Inc. Given the company's cost structure and competitive landscape: - Cost of raw materials: $10 billion -

Develop a strategic cost management plan for PepsiCo, Inc. Given the company's cost structure and competitive landscape: - Cost of raw materials: $10 billion - Marketing expenses: $5 billion - Research and development costs: $2 billion Identify opportunities for cost reduction, value enhancement, and sustainable competitive advantage.

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